Creating and managing multiple YouTube channels tin can take up a lot of time and free energy. But information technology's worth it if you want to make a splash on the about popular online platform amongst US adults.

Pew Research Center YouTube statistics
Source: Pew Enquiry Center

It also boasts a whopping 2 billion in monthly online users.

What's this mean? Multiple YouTube channels can help aggrandize your achieve and make sensation (if you practise it right).

Beneath are the absolute best ways to manage multiple YouTube channels nether one account.

Bonus: Download the costless thirty-twenty-four hour period programme to grow your YouTube following fast , a daily workbook of challenges that will help y'all kickstart your Youtube channel growth and track your success. Get real results after one month.

Can y'all have multiple YouTube channels?

Yes, y'all can have multiple YouTube channels!

(I mean, nosotros wouldn't exist writing this article if you lot couldn't, right?)

It used to be that if y'all wanted to create multiple YouTube channels, you needed to create a separate YouTube account for each one. Yous can still practice that. But information technology's an unnecessary and unproductive use of your time.

Thankfully, YouTube now allows y'all to create channels with your current YouTube/Google business relationship. When you create these new channels, you create something called a Brand Account linked to your personal account.

Should yous accept multiple YouTube channels?

You lot might exist wondering, "Is having multiple YouTube channels really worth information technology?"

The reply: Information technology depends!

For example, if you're a smaller brand that focuses on one specific type of topic—say domicile workouts—you could do only fine having a single YouTube channel that offers videos of workout regiments, fitness tips, and nutritional advice.

However, if your brand encompasses a wide range of verticals and you have a big existing audience, you might want to consider creating multiple channels.

One good example of this comes from Buzzfeed. Since they're a massive media company, they besides have an as massive audition. Their audience turns to them for videos of all stripes from cooking videos, to product reviews, to even ghost hunting.

Instead of keeping all those different video types underneath one account, they create separate channels for them.

There are a few reasons for this:

  • Easy searchability. If you Dearest Buzzfeed's cooking videos, you want to be able to find them easily and non go distracted by other content types like production reviews. A specific channel caters to that.
  • Better for the brand. Buzzfeed also has specific make verticals—each with their own unique target user. A dissever YouTube channel for each vertical can help support that brand by focusing on that target audience.
  • Different voices/tones. You might take two different video serial whose goals are completely divide from one another (e.1000. how to guide vs a daily vlog). If that'southward the case, it might just make more sense to create a separate channel for your daily vlog.
  • Large audience. If your audition is large enough (more ten,000 subscribers) a dissever aqueduct just makes sense if yous have different video types like Buzzfeed does.

If you find that this is the instance for you, then you should definitely create multiple YouTube channels. If you're only starting out and building your get-go few hundred subscribes, stick to i aqueduct for now.

How to create multiple YouTube channels

Before we do anything, you need to make sure you lot have a Google account. This allows you to sign into YouTube.

Create one here if yous don't have one.

Once you do that, you tin now create multiple YouTube channels with the Channel Switcher tool. Here'due south how information technology works.

Footstep 1: Go to your channels listing here. It'll take all of the channels under your business relationship. You should have but one for now.

Step 2: Click Create a new channel.

Create a new YouTube channel

Step 3: You'll at present be able to create a new Brand Account. Choose a proper noun for what yous'd like the channel to be. Then click Create.

Create a Brand Account

Voila! You lot've just created a brand new YouTube channel. You'll now be able to upload videos, customize, and view the analytics of this channel.

How to add multiple users to manage your YouTube channel

Of course you might want to add multiple users onto your YouTube channel. This is perfect if you lot have a team managing your brand's business relationship.

As of May 2020, you can only add multiple people to manage a Brand Account. The upside here is that they don't need a new username and countersign to admission the account when logging in.

But follow these directions:

Footstep 1: Make sure y'all're signed in as the owner of the Brand Account. Then click on your avatar in the meridian right and cull Switch Accounts.

Switch accounts

Choose the Brand Account you'd similar to add multiple managers to.

Pace 2: In the settings, go to Your Channel.

Your Channel YouTube settings

Then click on Settings on the left side bar.

YouTube settings left side bar

Footstep 3: Under Your YouTube channel is a section that reads Aqueduct managers. Click on Add together or remove manager(s) adjacent to information technology.

Channel managers add or remove manager(s)

Step iv: In the Brand Account details carte, click on the blue Manage Permissions button.

Brand Account details Manage Permissions

At this betoken, Google might have you verify your account. Once you exercise, the Manage Permissions push will bring upwards this window.

Click on the Invite new users button in the summit correct.

Invite new users button

Step 4: Type in the email addresses of whatsoever and all users who you'd like to have admission to this account. You may also cull between three different roles for them:

  • Owner. These users have most control over the account. They may likewise give permission to others to manage the business relationship, delete the business relationship, and remove other owners.
  • Managing director. These users will be able to use specific Google services for the account like posting videos and photos.
  • Communications manager. They can practice the same as managers simply can't actually apply YouTube.

Choose which level of access you'd like for your users.

Stride v: Click on Invite. And you're done! Those users will receive an invite to participate in managing the account.

How to delete multiple youtube channels

Sometimes things go wrong. Perchance you overestimated the popularity of a channel idea. Maybe the channel no longer aligns with brand goals.

No matter the instance, you're going to take to delete the YouTube channel.

Luckily doing so is a cinch and mostly painless.

(I say mostly because it'due south your hard work y'all're deleting later all!)

Just follow these instructions:

Step ane: Go to your channel settings by clicking on your profile icon in the top correct of the YouTube homepage. Click Settings.

Footstep ii: On the right sidebar, click on Advanced settings.

YouTube advanced settings

Pace three: In the Advanced settings window, click on Delete channel below.

Advanced settings delete channel

This will requite you the opportunity to either hibernate your content or permanently delete your content. Hiding your content volition hibernate all content from your YouTube aqueduct temporarily. This means things like your videos, likes, subscribes, and channel proper name volition be fabricated individual. Plus all comments will be deleted permanently.

Permanently deleting your content will delete all of the content in the channel plus the channel itself forever. Then make sure it'south what you want to exercise.

One time you lot select permanently delete click on delete my content.

And that's information technology!

Bonus: Download the costless thirty-day plan to abound your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube aqueduct growth and rails your success. Get real results afterward 1 calendar month.

Get the free guide correct now!

Tips for managing multiple YouTube channels

To create an engaging and helpful YouTube channel that your audience loves, you lot'll need the right tactics.

Below are just a few ways you tin create a peachy YouTube channel.

ane. Have a solid visual identity

Quick: What are the brand colors for Coca-Cola? What's the logo for McDonald's? Or Nike?

Chances are you know the answer to all these questions. That'south because all these brands have a strong visual identity.

Much like your brand, your YouTube channel should have a potent visual identity besides. This helps you channel look polished, and helps with creating make awareness.

Be sure to add a channel icon that represents your make such as a logo. You lot'll also want a nice banner prototype equally well.

Just make sure that you stay in line with YouTube's image dimensions to avert your photo looking weirdly cropped or stretched.

2. Write a expert channel description

Your channel description tells new and potential subscribers exactly who you are. And then information technology's important that you give them the necessary data that'll brand them want to hit that subscribe push button.

Front end-load crucial $.25 of information first, and be certain to include the relevant keywords to brand your YouTube channel more searchable.

If y'all need assistance writing ane, exist sure to cheque out our article on how to write the best YouTube description to help.

three. Post on a consistent schedule

Your audience craves content. Not only that, just they also crave knowing when the content will come out.

The consistency helps your audience know when to come up dorsum for more. And so information technology'due south very important you create and go along to a proficient content publishing schedule.

Programme to publish at the same time each day, week, or month.

(or even your yeeeaaarrrrs)

3 tools to aid you manage multiple YouTube channels

Need some skillful tools to help you manage your multiple YouTube channels? We've got your back.

one. Hootsuite

Hootsuite is an all encompassing platform for all your social media management needs.

The all-time role: It has a born tool that allows you to schedule videos to exist published beyond multiple YouTube channels.

The platform's congenital in analytics dashboard allows you lot to go on a shut centre on the YouTube metrics that matter about to your brand. It also has a born sentiment tool that lets y'all runway how audiences are feeling about your brand in real time.

It creates comprehensive reports for you and your team likewise. This allows you to see what to ameliorate and then y'all get the all-time ROI from your marketing budget.

You lot tin can besides reply to and manage comments on your videos from inside the Hootsuite dashboard.

To get started for free, bank check out our plans page here.

2. TubeBuddy

TubeBuddy is a free browser extension that performs a boatload of handy tasks like:

  • Publishing videos
  • Tracking keywords
  • Tracking metrics
  • Tracking rankings
  • Sharing videos

Perhaps the biggest boon is its testing tool that allows y'all to A/B test and optimize things similar your video's titles, thumbnails, and descriptions.

TubeBuddy as well takes intendance of scheduling videos, which is very squeamish for marketers who don't want to scramble every week playing catch up with a content calendar.

The platform starts for free, but if you want to add more than one aqueduct information technology is going to cost you lot more for the licensing.

3. YouTube Studio

Android

iOS

YouTube Studio is YouTube's official app for content creators—and it's a must download for any marketer.

It allows you to see everything that y'all'd unremarkably see on your YouTube Studio dashboard, only from the comfort of your ain phone. Things like analytics, scheduling, comments, and likes tin at present exist observed and responded to in existent time.

Plus it besides allows you to switch easily between channels in just four easy steps.

The app is completely free. All you need is a YouTube account to become started.

With Hootsuite, you can easily upload, schedule, and promote your YouTube aqueduct and videos across multiple social networks. Endeavor information technology free today.

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